How to grow your brand with PingTag’s promotional lost and found QR code products
This article originally appeared on the PingTag Blog. You can read the full story here.
Growing your brand with SWAG and promotional products has followed the same boring path for the past couple of decades: slap your logo on a bunch of t-shirts, water bottles, mugs and hats, put them in a tote bag, and gift them to employees, give them away to event attendees, or send them out to clients and partners.
Most of those items end up in the back of a closet or a cupboard, and finally make their way GoodWill.
And the ones that end up being used get worn out after a while or are quickly replaced with the next branded item.
And if you’re lucky, some people will like your cute logo enough to add your sticker to their brand collection on their laptops.
But what if there is a way to add your brand to existing items that people already have, love, and carry everywhere?
And what if your branded product can be responsible for returning those items to them if they get lost?
That’s why PingTag is on a new mission to turn SWAG (Stuff We All Get) into SWAU (Stuff We All Use) with our new custom-branded QR code products!
Building an emotional brand connection
What makes PingTag a special gift for clients, partners and employees is that it is not just useful, but also sentimental.
Your gift provides is recipients with peace of mind knowing that they will be able to get back any lost item that has your QR code on, which encourages them to carry your brand with them wherever they go.
And when it helps them recover a lost item, their gratitude will create a strong emotional connection with your brand and your products.
For the average price of ONE promotional item, you can send people a set of custom-branded QR code stickers to put on 8 different items.
No other promotional product can take your marketing message and your marketing dollars that far.
A fully-branded physical and digital experience
PingTag either creates custom lost-and-found products with your brand identity, or provides you with dynamic QR codes to add to your existing products or to print at your own facility.
Each QR code includes PingTag’s lost-and-found service for life.
The service page that opens when anyone scans your QR code is fully customizable with your brand identity: your logo, colors, slogan, marketing message and background image.
When people receive your promotional products, they activate them by scanning their QR codes and adding their contact information to them. They can manage all their QR codes and items in their PingTag dashboard, and they can update the information on them anytime.
The lost-and-found service is fully web-enabled, and does not require any apps to be downloaded or installed.
Use cases
- Schools and universities: Nobody loses more valuables than students. Include a set of PingTags with your school’s logo in your welcome package, and parents will send you love letters when it helps their kids find their lost items!
- Manufacturing and construction: Include durable QR code stickers with your products and equipment so that your customers can track and protect their expensive purchases.
- Corporate gifting: Add PingTags to your gift basket, to your new hires’ welcome packages and to your clients’ proposals.
- New product launches: Make a memorable and lasting impression for your new product and let your potential customers carry its name everywhere.
- Retail and eCommerce: Add a set of lost-and-found labels to your product’s package for your customers to attach to their new purchases and to recover them if they get lost.
- Real estate: Instead of handing out business cards to your potential buyers, give them a lost-and-found keychain with your brand and business information, and they will remember you every time they open their doors.
- Travel and hospitality: Your guests will return and will thank you when your gifts help them find a backpack or a passport that they lost while traveling.
- Trade shows and events: Add a set of lost-and-found labels to your SWAG bag, and people will put them on everything they own, take them to work, and share them with friends.
- Automotive and insurance: Losing a key or a car remote is expensive and time-consuming. Give your buyers keychains that will help them recover it and they will call you back to thank you for it.
- Non-profits: Raise money for your organization or cause by selling custom-branded lost-and-found labels to your supporters and your community members.
How to get started
Whether you’re a promotional product supplier looking to integrate PingTag QR codes into your existing catalog, a distributor desiring to add PingTag lost and found labels to your client’s offering, or a business creating new SWAG for employees, contact our sales team here to find out how PingTag can help you boost your brand, delight your audience, and take your marketing message everywhere.
Standard and custom samples are available upon request.
